Game company profile: Sega
Sega is a Japanese multinational video game company with a rich history in the gaming industry. Originally founded as Service Games in 1960 in Hawaii, it later moved its headquarters to Tokyo, Japan. Sega initially focused on providing coin-operated slot machines to military bases.
In 1983, Sega entered the consumer video game market by releasing its first home console, the SG-1000. The company gained recognition for its success in the arcade gaming scene, producing popular titles like Space Harrier and Sonic the Hedgehog.
The late 1980s and early 1990s saw Sega engaged in a fierce console war with Nintendo. The Sega Genesis/Mega Drive, released in 1988/1989, became a key player in this competition, featuring iconic titles like Sonic the Hedgehog.
Despite its success, Sega faced challenges with subsequent console releases, such as the Sega Saturn and the innovative but commercially unsuccessful Sega Dreamcast. In 2001, Sega discontinued its hardware production, transitioning to a third-party software development and publishing model.