Game company profile: Maxis
Maxis was a prominent American video game company known for its simulation and strategy games. It was founded in 1987 by Will Wright and Jeff Braun and was headquartered in Emeryville, California. Maxis gained significant recognition and popularity for its innovative and engaging games, many of which focused on simulating various aspects of real life.
Maxis was known for its focus on open-ended, creative gameplay and for the "God game" genre, where players had god-like control over various aspects of the simulated worlds. The company's games often encouraged experimentation and creativity.
Maxis was acquired by Electronic Arts (EA) in 1997, and it continued to develop and release new titles under the Maxis brand. The legacy of Maxis lives on through the ongoing development and expansion of "The Sims" franchise, which remains one of the most popular and successful video game series in the world.