Game company profile: Atari
Atari is an American video game and consumer electronics company, recognized for pioneering the video game industry in the 1970s and 1980s. It was founded by Nolan Bushnell and Ted Dabney in 1972.
Atari's breakout moment came with the release of "Pong" in 1972, one of the earliest arcade video games and a simple yet addictive tennis simulation. This success led to the development of a home version, making Atari a household name.
Throughout the late 1970s and early 1980s, Atari dominated the video game market with iconic consoles like the Atari 2600, which became one of the best-selling consoles of its time. It featured games like "Space Invaders", "Asteroids", "Pac-Man", and "Donkey Kong", which became cultural phenomena and helped establish video games as a mainstream entertainment medium.
However, Atari's success was followed by the video game crash of 1983, attributed to market saturation, poor quality control, and a flood of low-quality games. This led to a steep decline in the industry, including significant financial losses for Atari.
In the subsequent years, Atari underwent various transformations, ownership changes, and rebranding efforts. It has released several consoles, including the Atari Lynx handheld and the Atari Jaguar, the latter being one of the earliest consoles to feature 64-bit graphics. However, these efforts did not achieve significant success compared to its earlier endeavors.